I’m a storyteller, strategist, and designer who asks big questions and executes on small details to create ideal experiences for people. Formally trained with a human-centered mindset and a background in documentary film, I only know a user-first, let’s figure this out approach.
As an IBMer, I am a designer for Market Development & Insights. I collaborate with cross-functional teams to apply IBM Design Thinking to understand emerging markets, evaluate client needs, and effectively communicate ideas and strategies.
Through my previous work as a UX and visual designer for Fortune 500s and innovative startups, as well as a filmmaker for a social-issue documentary production house, I’ve learned to empathize, collaborate in multidisciplinary teams, and constantly iterate. I also fully believe that post-it notes, a fresh box of sharpies, and snacks are necessary ingredients for success, as well as staying humble and hungry to learn.
To explore my own design practice, I started Question Box Studio, a multimedia research consultancy, and Trundle, an initiative to collaborate with children in need to design and build bedroom spaces.
With a life-long eagerness to travel, I have studied abroad and traveled to 20+ countries. These experiences have shaped my worldview and continue to inspire my work. Highlights include backpacking through Madagascar, hitchhiking across Eastern Europe, filming at the 2012 London Olympics, and snorkeling in Belize. Here is my photography from around the world.
A proud Wolverine, I have a degree in Art & Design from The University of Michigan and a minor in Screen Arts. More recently, I earned a certificate in Business Design and Digital Innovation from Northwestern University.